What came first, the mobile app or the website?
It is essential to pick the right platform to debut on, choose the right mobile development studio in Singapore, and hence we have come up with some edges of building a website, especially for smaller or enterprising projects.
Reaching More Users
A website can help you reach more users in comparison to a mobile app. To put this into perspective, we can observe the data of Google. Only about 21% of their website traffic comes from mobile devices, with the rest coming from desktop and tablets. Digging deeper, two most popular operating systems, where Android users make up 8% (40% x 21%) of all visitors and iOS users make up 12% (57% x 21%) of all visitors.
This means that even if we decide to develop the iOS app, we would get about 12% of our current visitors.
Access to native functions
While a lot of studios will advise you to build an app if your app requires access to a lot of the smartphone’s native functions, web apps have also evolved sufficiently to allow you to link up to native features as well. For example: HTML5 grants access to the camera and the gyroscope (for games), API for geolocation detection and processing touch events. Thanks to technologies like NodeJS, you are even able to get data in real-time just like native mobile apps!
Constant Updates Required
If yes, you should definitely go with a website first. Later on, you can invest in cross-platform apps instead of investing in native apps.
Most of the banks, news, and media apps are hybrid because they are web-based. This means that your users rarely have to update the whole application, instead, you just update the website content.
A web app means that you only have one platform – imagine having to update Android, iOS, and Windows Phone apps all separately. There’s also much less waiting time – you don’t have to deploy the app to the app store which usually takes 1-5 days. You also save yourself efforts on correcting issues – you get an immediate result after uploading on the server.
The average review time for an iOS app is 4 days based on 216 user reviews submitted in 2 weeks. The problem is Apple can reject you as long as they see issues with your UI, information, ads, bugs, or even broken links. For Android users, it is way faster and easier to do. The waiting time is around 0.5-5 hours.
Working Around A Small Budget
Do you have more than SGD15k budget? If not, you are better off developing a website. UI/UX of an app should be adjusted to each platform – Android and iOS apps will always be a bit different, development costs start at around 15k per operating system, including the development of a steady backend.
Based on research done by clutch.io the median cost of an app is between 38-171k $. In Singapore, the cost should set you back around $150 every hour. If you have 30% users on iOS, 60% on Android and 10% on Windows Phone, you should probably consider developing your app for each platform.
Developing apps for three platforms means a lot of bug fixing, different development teams, more work to do for each platform. It sure is considerable time, resources and money you’ll be consuming!