Mobile Apps

How does a good Ul/UX Design make your Mobile App successful?

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What is User Interface?

UI refers to User Interface. It involves the appearance of an application when the user is interacting with it. UI ensures that the application is user-friendly for the users to use. UI consists of the app’s design, illustrations, and layout. An attractive User Interface ought to be appealing to users. 

What is User Experience?

User Experience (UX) contains human insights, feelings, and inclinations during and after the using an application. An App’s accessibility, ease of use helps to create a better user experience. To create a good UX plan, you need to conduct research on the tastes and preferences of your target audience. 

Reasons Why Your App needs an Efficient Ul/UX plan 

Coming up with an effective Ul/UX plan for an app is always the main concern for most app developers. This requires exploration and planning to understand the needs of your target audience and the problem that you wish to solve through your application. It is important that you think of a plan that works. To save time and resources, you may want to engage best mobile app developers in Singapore to help you with it. Below are reasons as to why it is essential to have a good design for your application:

1. It improves customers experience and increases customer satisfaction  

A well thought out design makes it simple and easy for your users to use the application, thus increasing customer satisfaction. Satisfied clients will increase brand awareness through word-of-mouth. This helps to increase the number of customers and helps to increase brand loyalty. 

2. Understand your target audience 

Before creating a UI/UX, you need to understand the needs of your target audience. As such, your design should be customer focused and help to attract your intended audience. Thus, UI/UX helps to allow you to segment your audience effectively which helps you to understand what each target audience wants. Understanding your target audience is critical to convert potential customers into long term customers.  

3. Establish a good brand image  

Investing resources into a good UI/UX design helps to increase customer satisfaction. Customers are more likely to work with brands that caters to their needs. As such, they will be more than willing to provide good feedback such as features that requires upgrading. This helps your business to become more credible as there is a good relationship built with your company and your customers. 

4. Saves time and money 

When investing in a good Ul/UX plan, there is a possibility that your customers will discover bugs with your application. A good UI/UX won’t require frequent upgrades and helps you to save money spent on upgrading your application. 

How does Ul/UX Design make your Mobile App successful? 

Mobile app users like applications that are not difficult to use and extremely engaging. Successful applications like WhatsApp have offered their clients consistent and attractive interface. Developing an application with good Ul/UX configuration is the first stage of having a successful application. This is based on the assumption that most app users lean toward an app that is appealing and easy to use more than one that is extremely useful but with a less alluring appearance. Often, it is recommended to engage best mobile app developers in Singapore to help offload this task from your company and delegate these resources to more critical parts of your business. 

Mobile Apps

Tools for Mobile Application Development

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Mobile application development is certainly not something simple to accomplish for individuals who have not have a foundation in development. It needs to be learned and there are a great deal of sources to be learn from, if you wish to develop an Android application or development of iOS application in Singapore

Mobile Application Development Tools that You Need for iOS 

iOS Mobile Application Development Editor

Numerous editor tools can be utilised for coding in many programming languages and platforms , not just only for one. Editorial tools or IDE (Integrated Development Environment) is a tool that can be utilised as a place to code, build it, and debug it. Here are some code language that is typically used to code application for iOS application development in Singapore. The languages are Objective-C and Swift. A few editors that you can utilize are XCode, AppCode, Code Runner, Swifty. 

iOS Mobile Application Development Libraries

Library gives developers a huge assistance in coding. It can provide many things and make the code more impressive. Some libraries for iOS mobile application development are SwiftToolbox, CocoaPods, and RxSwift. 

iOS Mobile Application Development Plugins

Plugin can be installed to help make coding bit simpler, troubleshooting more clear, and else. Some plugins used for iOS mobile application development are Alcatraz, CocoaPods, Dash, and XCodeBoost. 

Mobile Application Development Tools that You Need for Android 

Android Mobile Application Development Editor

Android application can be built with some languages. Some popular languages includes Java and Kotlin. Some of popular editors or IDE for Android development are Android Studio, IntelliJIDEA, and DroidEdit. 

Android Mobile Application Development Libraries

There are many libraries to help on code on Android. Some of them are GSon, Retrofit, Picasso, EventBus, and ButterKnife

Android Mobile Application Development Plugin

Android has numerous plugins to help with its development. Some are Project Lombok, Android Drawable Importer, Android Input, and that’s only the tip of the iceberg. 

Mobile Apps

Android versus iOS: What Platform to Choose for Your Mobile App

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Android versus iOS: the never-ending fight. For the business, nonetheless, the inquiry is which platform should they focus on using first to build up their application. This is often a hard decision for most organisations.

iOS and Android both have their own benefits. However, to make the correct decision you need to consider which one is the better choice for your needs. The primary considerations that you can use are: 

•          Audience 

•          Development cost 

•          Revenue model 

•          Target market 

•          Compatibility

•          Ease of utilization 

Market Share

The market share of Android is twice the size of iOS. If you wish to target a larger market share, Android will be a better choice due to their extensive market. To tap into the tastes and preferences of your target group, consider their demographic and geographic characteristics. This is important to help you formulate your mobile application strategy. Android covers an extensive worldwide audience, however in the event that your target group is from North America or Western Europe, Apple is the one for you. 

Demographics of Target Audience

Taking our analysis one step further, there are stark differences in the demographics of the platform audiences. The vast majority of the Android clients, for instance, work in specialised positions. Then again, iPhone clients tend to be wealthier. They are also younger than Android clients, mainly consisting of 18 to 24-year-olds. 

Majority of the men use Android while majority of the ladies uses iOS. Apple clients are more engaged with their mobile devices and are more willing to spend on applications. 

Android versus iOS Mobile Development

The limited number of devices makes iOS development as compared with Android. As there are many different kinds of devices for Android OS, it is more difficult to develop a mobile application using Android OS due to the different development needs. When creating an application for Android users, an application must be compatible with all the different parts of the phone, ranging from various screen sizes to different hardware components. You also need to have more than one OS form as indicated by what the market requires. 

Android versus iOS Mobile Development Time and Cost 

The development of Android applications are more time consuming as it supports a large variety of devices. To create an application with the same features in iOS, it takes 40% less effort for the developers to develop such an application. Developing an Android application is likely to be more expensive due to the costs of catering the application to fit different screen sizes and hardware components. 

However, Apple has strict standards as well as quality checks and a review process by testing your application for any potential bugs. It takes more time for an application to be approved, and there’s a possibility it might even be rejected if it does not fit their guidelines, which can result in higher application development costs over time. 

Android versus iOS: Which is the Right Platform for Your First App 

The best choice of a platform to develop your mobile application relies on where your target group resides in, demographics of your target group, and what features they hope to see. Also, costs and time considerations need to be factored in too. 

Having differentiated the target groups and bringing your attention to the advantages on both Android and iOS, we trust that you will be able to make the correct decision before building your first application. Being the biggest two platforms out there, the two of them have a ton to bring to the table. So as opposed to succumbing to the Android versus iOS mentality, you simply need to sort out which suits your needs best.

Mobile Apps

How To Pick The Right Mobile App Developer For Your Needs

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Since the invention of the mobile phone, there have been tremendous developments especially in terms of its functionalities. In the past decade, the demand for software solutions to various mobile operations has been on the rise. There are very many mobile applications out there and most of them are intended for common uses. Fundamentally, the main reason for the unprecedented demand for mobile apps in recent times is that mobile phones are more accessible than computers. This rise can be attributed to the rise in internet usage, affordability of data packs and affordability of iOS and android phones.

Whether you want to develop a mobile app to improve the way you deliver products and services to your customers or for any other reason, you need to hire the best app developer. Having your mobile app developed by the best Android or iOS mobile app developers in Singapore can be a game-changer in your venture. Honestly, hiring the best mobile app developer is quite an overwhelming task. Therefore, you must be keen when choosing between Singapore’s top mobile app developers. Read on to understand how to pick the right mobile app developer.

Assess your needs
Before taking any step to ensure that you have an in-depth understanding of the App’s requirements. This can in a great way to help you to pick the right app development company for the job. Also, make sure you know what you want to achieve with your new mobile app. Consequently, try to decide on the definite platform like Android, iOS, and Windows where it will be used. Lastly, you should know the custom features that will make your app unique.

Secondly, look at the developer’s certification and documentation. They should be operating legally and the best way to ascertain this is through legit certification documents. Every mobile app developer is only authorized to serve in their defined framework knowledge.

Transparency is a very important factor to consider when picking a mobile app developer. You would not want to work with someone who you do not even trust. Therefore, ensure that you choose a company that is honest and transparent in every undertaking.

Developer’s reputation
Checking the developer’s reputation will give you an insight into what to expect from the latter. In essence, you must do your homework in knowing the kind of work the developer has been delivering to its previous clients. A good company will be outspoken due to its satisfaction quotient. Also, they should be ready to offer maintenance services and technical support even after completing their job.

In-house capabilities
When trying to choose the right mobile app developer, ensure you know about their in-house capabilities. Most small mobile development companies do not have all the resources and facilities to conduct efficient in house app development. Most of these developers outsource the job to external companies to develop the applications. An app that has gone through many hands may be corrupted along the way. Therefore, ensure that they can develop the app by themselves from scratch. There are many Singaporean developers that have this capability, for example Originally US, an award winning mobile app development company.

Check references
You can ask several developers to refer you some of their past clients. You can then request the clients to give you an honest review of their experiences working with the latter. Make sure you find out about their pricing, reliability, time consciousness, customer relations, and satisfaction. Also, ask them if the app was designed as it was ordered.


There are very many mobile apps that are competing for attention on App stores. You need to make sure that you have an app that is unique and user-friendly. Therefore, you will need an app developer that is specialized in a given niche. For instance, there are mobile apps for gaming, music distribution, social and communication among others. Since you know what you want the application to achieve, you should approach a developer that is specialized in that particular niche. Also, look at their experience in the industry of mobile app construction.

Acquainted with current trends

A good mobile developer must be always updated on the current technologies in app development and usability. Since technology is always advancing, your app developer must be well informed with the current trends in the technology sphere. Therefore, ensure you work with an app developer that is aware of the current digital revolution and is always updated with present technologies

Mobile Apps

Cross-Platform vs Native Mobile Apps

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Cross-platform app development frameworks let developers create mobile applications that work on multiple operating systems, such as both Android and iOS. The beauty of this is that developers only have to write the code once and yet can run it on other platforms, reducing time spent.

ross-platform app development frameworks let developers create mobile applications that work on multiple operating systems, such as both Android and iOS. The beauty of this is that developers only have to write the code once and yet can run it on other platforms, reducing time spent.

At the start, cross-platform app frameworks came with many problems, including unstable applications and inferior performance, but they have since gone through an upgrade and are now one of the top choices for mobile app developers in Singapore.

The Difference between Cross-Platform and Native App Development

In this section, we will be going through the differences between cross-platform app frameworks and their native app counterparts.

Native app development focuses on creating a detailed design that is tailored to suit the target platform – Android, iOS, etc. The result is an application that can fully make use of the unique features that each operating system provides. On the flip side, cross-platform frameworks aim to create an inclusive app that can reach out to as many people as possible across all mobile device platforms. The compromise here is the dulled variety of end features due to the need to make sure that they work on all platforms.

Even the obvious benefits stand on the side of native app development, it’s difficult not to realize how much cross-platform frameworks have to offer and benefit businesses that want to develop their own apps to suit a wide audience with varied device usage.

Pros of Cross-Platform Development

Here are the advantages that cross-platform development offers.

Reusability of Code

When one code can be used for more than one platform, it halves the time and effort that developers take to develop an app, in contrast to native app development. This reusability of code is easily the biggest advantage that cross-platform development has to offer.

Lower Cost, Higher Output

With reference to the previous point, the relative cost of cross-platform development is lower because developers only have to write the code once. The output is higher relative to the effort required due to the versatility of code.

Uniform App UI

By using the same code, apps across all platforms tend to have the same UI components, providing consistency in the look and feel. This helps users feel ease and familiarity when using apps across multiple platforms.

Reduce Time to Market

Cross-platform development apps reduces the time taken to market while providing an increased market reach. Also, as the app can be made available on multiple platforms concurrently, app marketing can be done in one shot, instead of having to promote the different native apps separately when they are released.

Cons of Cross-Platform Development

Now for some disadvantages that come as a part of the package.

Limited Feature Support

Sometimes the cross-platform framework that you select may have problems supporting all the features of the different platforms. As a result, this lack of feature support may end up restricting the developers from coming up with a unique and impactful design.

Slow Code Execution

If there are too many cross-compliance codes running at the same time, the code could potentially run very slowly. Since there is only one main base code, translation engines are used for running this code on the various platforms. This could cause the final code to get very huge, hence adversely affecting app performance.

UX Not Optimized

As mentioned earlier, cross-platform apps run on the same base code. As a result, apps cannot really tap on the various unique features that each platform has. This makes achieving the same UX on all the platforms very difficult.


We have only touched on the tip of the cross-development framework iceberg. In order to decide if you want to develop a cross-platform application or a native one, be sure to do more research. After all, you do want to ensure that your application can successfully appeal to your audience.

Mobile Apps

4 Ways Your Business Can Benefit From Having a Mobile App

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Organizations all over the world, offering a strange variety of items, have started relocating from the physical universe of distributing handouts, printing notices, and hanging announcements, to the mobile domain. It’s your turn.

You may think this:

Our business needn’t bother with a mobile app to pitch items to our steadfast clients!

That may be the case now, but you need to get ready for the future and begin seeing the enormous advantages of a mobile application before it’s too late. (Check out this list of top mobile app development agencies in Singapore!)

Still unconvinced? Here are 4 different ways (to say the least) that your business will receive the rewards of making a mobile app for your clients.

1. Give More Value to Your Customers

Business is about response. You offer an item, the market indicates interest by buying it.

Perhaps you’ve plunked down with your workers and endeavored to nail down the most ideal approach to induce a greater amount of this wallet-opening commitment from your clients. You need to build their commitment to your business to advance deals, obviously. However, you also need to make your product so irreplaceable to your clients that they can’t go anyplace else.

One approach to do this is include a loyalty  program inside your app. It would work this way:

The more clients purchase your product, the more points they gather, which can be utilized for incredible perks on the items they definitely realize they need.

Starbucks utilizes this strategy by offering rewards only to app supporters, which propels clients to purchase more coffee from them. Additionally, they’re much progressively on top of things by enabling their clients to pay from the app, accelerating the entire exchange process.

If you already have a program like this set up – fantastic. You can introduce it into your mobile app, digitizing the whole procedure, making information on their buys accessible to you in a split second. If you don’t have one, jump on the bandwagon, quick.

2. Fabricate a Stronger Brand

A standout amongst the things a mobile app offers to purchasers is consciousness of and correspondence with your brand. Through that standard communication with your objective market, you’re encouraging trust.

The more your customers have faith in you, the higher the chances of them paying attention to your new products. With an app, you can show your clients exactly why they should confide in you.

Similarly, like how giving out keychains and packs of tissue paper with your company logo on it has served your customers while acting as advertisement, mobile apps reinforce your image and teach your clients.

3. Connect Better with Customers

Customer service has long moved from face to face communication between sales associates and customers.

Since 2.6 billion individuals currently have powerful mobile devices near them at all times, it’s only natural that customer outreach has evolved accordingly.

Right off the bat, your app isn’t person, subject to state of mood swings and poor performance.

Also, through a strong mobile performance, you’ll realize you’re exhibiting to the client an interface equipped explicitly to give them the best experience of considering and choosing whether they want to purchase your item.

Truth be told, most advertisers see apps as a way to improve customer service. Imagine this: If someone finds out about your app in the middle of the night, they only need to reach out for their mobile devices and download your app. Later on, if they spontaneously decide to purchase your product, they can do so immediately without the hassle of waiting for human working hours.

In this way, if superior customer service is one of your top priorities (like it ought to be), mobile apps are the solution.

4. Raise Profits

When customers are satisfied with your product, you’ll naturally start to see an increase in sales. When customers become increasingly interested and satisfied, demand for your product will grow and in return, your profits will start to rocket.

Here’s where your mobile app comes in. However, the key is to keep the costs of developing it low.

Of course, you should have a responsive website that can accommodate any mobile device in the market now. However, is that really enough? With a mobile app to complement your site, you’ll not only boost sales, you’ll also find that you’re helping to improve customer experience.

Without a doubt, you ought to have a site with a mindful structure that can adjust to any of the different mobile devices there are currently. This takes out the need of having a disappointing, auxiliary “mobile” site to oversee. In any case, on the off chance that you dispatch a mobile app notwithstanding your responsive site, you’ll help deals while upgrading the client experience.

As indicated by, 35.4% of Black Friday deals a year ago were done on mobile devices. That is up from the 16% they were only a couple of years prior, as indicated by 2012 IBM Holiday Benchmark Reports.

Different Benefits of a Mobile App

If you’re still not convinced that you need a mobile app, here are more reasons for you to consider.

  • Educate clients regarding new items and offers
  • Emerge from the challenge
  • Connect with more youthful socioeconomics
  • Match up clients’ email and online networking accounts

If structured correctly, you can get a huge amount of information on precisely how individuals use your app. These range from the normal time a client spends taking a gander at your app, to the measure of cash you make from each purchase.

Another point to consider is location data. Apps are currently, like never before, furnishing their makers with users’ location data. If you somehow manage to apply this to your business, you can find out when and where individuals are buying your items regularly, or which parts of the world are most interested in your business.

When you at long last choose to build up your app, it might just begin as an entryway to similar alternatives you’ve made accessible on your organization site. Be that as it may, it has potential to advance into a lot more. In the long run, you may even depend on your app to help you by showing you what business directions you can take.


90% of organizations intend to increase investment in mobile apps in 2019. If you don’t, you’ll be falling behind. Remember to keep releasing app updates after it dispatches to keep your customers hooked.

Simply ensure you advance your app after it dispatches.

Mobile Apps

Considering a Mobile App for your Business? Here’s 7 Reasons Why You Need One.

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Nowadays, you’ll realise that numerous private companies that you know have their very own mobile application — be it the corner café or the excellent spa downtown. These organizations are on top of things with regards to taking their promoting to the following level. Along with this comes the multitude of companies that develop their own mobile apps in Singapore. Doesn’t that alone show importance?

If you are still not certain why anybody would need to assemble their own mobile app, here are 7 advantages that you will benefit from in the future.

1. Be Visible to Customers consistently

Statistics demonstrate that the average American goes through over two hours every day on his or her mobile gadget. While presumably just a small bunch of applications make up the heft of this utilization, it doesn’t change the way that every user needs to unlock, scroll and search their device for the application they want. Being “in the way” can be favorable to your organization as our brain unknowingly records each picture and content (or the very much planned app symbol!) it looks at — regardless of whether it happens unnoticed.

2. Make a Direct Marketing Channel

Apps have the ability to do many things: they can give general data, costs, booking shapes, seek highlights, client accounts, dispatchers, news channels, and significantly more.

One of the greatest advantages of having a mobile app is that all the data you’d like to give to your clients – including extraordinary deals and advancements – is comfortable fingertips. Through push notifications you’re getting considerably more like an immediate cooperation, and can undoubtedly remind clients about your items and administrations at whatever point it bodes well.

3. Provide Incentives to Your Customers

What about digitalizing that loyalty program you have set up? Rather than adhering to the old point-accumulation card, make it feasible for your clients to gather their prizes through your mobile app. The outcome? More downloads and more return clients.

4. Construct Brand and Recognition

A mobile app for your business can significantly add to your brand awareness. Let’s separate this subject into two perspectives, the mix of which will make your app a genuine champ:

Brand: A mobile app resembles a clear announcement sign. You can do what you need with it; you can make it in vogue, hip, practical, stunning, or educational. Be that as it may, what you truly need to do is make an app that has features your clients will love, and is also very much branded and wonderfully structured.

Recognition: The more regularly you can get clients to use your app, the sooner they will be swayed to purchase your item. This is known as “effective frequency”: as a standard guideline, hearing and additionally observing an image approximately 20 times is what will imprint it in your mind.

5. Improve Customer Engagement

Regardless of whether you are selling cars or massage services, your clients need an platform to contact you. Having a feedback feature inside your app can truly make a difference in which you speak with your clients. Consider it: OpenTable, for instance, manufactured its whole plan of action around this rule. Rather than calling an restaurant for a table, you can book one under half a minute on their application. Think about it: How many customers would rather communicate with you through text than phone?

6. Emerge From the Competition

Nowadays mobile apps at the private company level are as yet uncommon, and this is the place you can take a major jump in front of your rivals. Be the first in your neighborhood to offer a mobile app to your clients. They’ll be bewildered by your ground breaking approach!

7. Develop Customer Loyalty

Last, yet not least, the most critical motivation behind why you ought to consider building your very own mobile app is client faithfulness. With all the commotion out there — roadside standards, announcements, blazing signs, paper advertisements, flyers, coupons, sites, site pennants, Facebook promotions, and email showcasing — we gradually lose our effect on clients due to the colossal measure of publicizing encompassing all of us. It’s an ideal opportunity to return to making a genuine and earnest association with your clients, and making them a devoted admirer of your item as well as administration. I am not saying a mobile app is going to spare your business, however it very well may be a method for remaining nearer to your clients, and being only a “fingertip” away consistently.

Persuaded yet? I am, without a doubt! Since you have experienced the various advantages of your own business mobile app, where are you going to begin?

Mobile Apps

Mobile Apps in Modern Businesses: The Pros and Cons

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The Internet is expanding and venturing into different directions, each sagaciously utilized for improved business proficiency. While websites and business pages via social media are without a doubt imperative highlights for each private company, the present prominence of devices attract extraordinary attention to that field of marketing.

Also, as per, by 2019, there will be at least 5.07 billion mobile phone users worldwide. This points to the increasing importance that mobile app are starting to take on, in both everyday business tasks and contemporary projects. Mobile apps will prove themselves to be a good investment in the future.

You may ask, “How can mobile apps improve my business?

Nonstop accessibility

Regardless of whether you decide to create a native business app or if you tweak your website to work on phones, it’s vital to make your business continually accessible to your old clients and new customers. The most straightforward approach to achieve this objective is to speak with your clients through social media apps. They can get in touch with you by means of different talk choices and communicate with you progressively. Your long-term clients will appreciate this, particularly if they have an issue that should be dealt with at the earliest opportunity.

Cloud synchronization

By utilizing diverse cloud-based apps, you can avoid paying a whole permit for a software tool by going for an app. In some cases, utilizing the free app adaptation of that product will get the job done for your business. On different occasions, you’ll need to pay for certain extra features, yet just for the measure of time you need that app.

Launching a native business app

If you find out that your website users want an additional feature, it’s time for you to dispatch your own one of a kind app. This progression will make your business stand out from the group. Suppose that you run an eatery in an average sized town and you dispatch an exceptional app. Not just that your normal guests will be enchanted, you’ll additionally draw in visitors from different eateries.

Besides, it will add to your marking and showcasing, since putting your own app to utilize essentially implies opening new advertising channels for your business.


Firmly identified with the point examined in the previous passage, it’s great to realize that starting your very own app can present to you some additional cash. This is considerably increasingly important because having a professional app requires some initial investment. In any case, you may consider incorporating into app advertisements that could fundamentally add to the ROI. In any case, ensure that you don’t publicize your adversaries or organizations that your customers would discover inappropriate.

The question now is, what are the cons?

Significant app-building costs

If you decide to build your own business application, you need to know that it’s no walk in the park, especially for inexperienced business owners. Although you have the choice to decide between the cheaper freelance app builders, they won’t be able to attain the requirements of more demanding business owners. In which case you’ll need to swing to proficient app designers for mobile app development. On one hand, you’ll absolutely get a five star app that won’t let you down. On the other, you must be strict with your financial plan here, just as with the performance of such an app. You have to ensure that you are continually involved in the entire app building process so that you can ensure quality, and also know what features to ask for or pay attention to.

Irregularity in quality

Since mobile apps are made by a colossal number of designers, they don’t all have a similar quality. All things considered, smartphones and apps have turned out to be generally accessible and prominent over the most recent five years or somewhere in the vicinity, which is a brief period for any mechanical development. Along these lines, it’s imperative to realize that even the business apps that are highly positioned on app stores can have a few features that aren’t valuable for your business. Therefore, you should set aside an opportunity to test different apps for a similar reason, in order to see which ones suit your requirements. Only when you’ve found a suitable app, should you use it for your business.

This is the time of gadgets and apps, so it would be a disgrace not to utilize their benefits to improve your business experience. All things considered, don’t swing to mobile apps simply because it’s stylish to utilize them. These features should only wind up as a piece of your business if you understand that they will convey an extra incentive to your administration framework and increment your incomes.

Mobile Apps

Why Launching is just as Important as App Development

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Your market and catchphrase research will control your decisions for app titles and portrayals as you plan to present your versatile app to the different commercial centres for appropriation. Besides excellent screen captures a guiding video for its utility for your app listing, there are many more things to look out for to propel your app towards consumer success.

Planning for The Great Launch

The means you take to plan for the marketing of your app will have a great impact on its definitive achievement, and getting your showcasing office included from the get-go in the process is a standout amongst the most significant. Advertising will assist you with finding the best keywords, essential for SEO and app store optimisation (ASO) to enhance discoverability.

Beyond stunning screen captures and video demonstrations, you’ll also require a site for your app – or at least an existing landing page. This is for branding and awareness, and furthermore for pursuit and discoverability; Google’s App Indexing API utilizes content inside your app and your app’s site page in its query items calculation. Key segments of your app’s presentation page or site ought to include:

  • App name and icon
  • Badges and store names where your app can be located
  • Screen captures and promotional video
  • Mailing list/membership (pre-launch) and download links (post-launch)
  • Contact and Support links
  • Social Media links
  • Press/Media Kit
  • Testimonials and user reviews (post-launch)

Make sure to advance your app on your business site and on your web based life accounts; on the off chance that you have an organization blog, distribute refreshes all through the improvement procedure to make intrigue and expectation. It’s additionally a smart thought to dispatch an email battle. Contingent upon your market specialty and the kind of app you are building, you may likewise need to enroll the assistance of specialists and social influencers to help advance your app.

As you stroll through your app advancement agenda, remember to incorporate app examination to enable you to streamline your app and increment its appeal to your intended interest group. Google Analytics is a decent spot to begin.

Presently is likewise a decent time to consider elective app commercial centers, beside Apple’s App Store and Google Play, to convey your app. Another choice to consider amid the pre-dispatch stage is presenting your app to PreApps, an app commercial center that associates engineers with early adopters, for some pre-discharge input.

Official Release

Your official release date ought to be the peak of your app promotional endeavours. It’s a great opportunity to make some buzz with reviews and articles by compelling bloggers and writers—and to make a declaration to everybody who indicated enthusiasm for your app before dispatch. Advance your discharge with an email impact and notices (with connections) on the entirety of your internet based life profiles. The aim is to create downloads and evaluations, and gather some momentum.

Try not to lay back once your app is released; you need to keep your new clients locked in. This is an incredible time to utilize message pop-ups to promote so clients will open your app. Consider offering deals, for example, a one-time markdown or free item or administration for clients who download your app. Keep in mind that maintaining your app takes continuous effort, and your release is only the start.

At long last, have reasonable input and reception for remarks and feedback from your clients; a convenient update to fix those pesky bugs can also do some amazing things for holding your clients. Focus on your investigation and track those KPIs that characterize accomplishment for your showcasing goals.

When you comprehend the key procedures and ventures in the portable app advancement lifecycle, you’ll be better arranged to build up an app with the capacity and highlights you need—on a financial limit and course of events you can easily oversee.

Choosing the Right Developer

Of course, before you advance into plans to market your app, you have to first develop your app. App development is an incredibly complex process, from ideating, market research, and understanding your project aim and requirements. Read on more about the app development process before you decide to dive into it and definitely spend time to get to know the top mobile app developers in Singapore before you proceed on.

Mobile Apps

Top Security Threats You Should Avoid In Your App

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The success of an app highly depends on its security. Users want safe app environments where they can interact with each other. Therefore, developers need to deliver digital solutions with app security in mind.


The Hypertext Transfer Protocol Secure is designed for secure communications over computer networks as well as the internet, protected by encryption using Transport Layer Security (TLS) and, Secure Socket Layer (SSL).

Possible threats

Different types of attackers, namely hackers, may leverage their technical expertise to infiltrate protected systems. Another kind of attacker is a social engineer. Social engineers exploit weaknesses of human psychology to trick people into offering them access to personal information.

Phishing is a form of social engineering where an attacker learns a user’s personal information such as login credentials or private information. In a phishing attack, the attacker pretends to be a reputable entity via email or another communication channel and installs malware through a link or attachment.

Another type of threat is a man-in-the-middle (MITM) attack. An MITM attack may intercept communications between two parties, such as between a mobile app and a database full of information. The attacker can then eavesdrop or manipulate communications to cause harm or bypass other security measures on either side of the connection.

App owners should always protect their apps with HTTPS, even if they don’t handle sensitive communications. HTTPS is a requirement for new browser features. Unprotected HTTP requests can reveal information about the behaviors and identities of users.

Code obfuscation

Code obfuscation creates source or machine code that’s difficult for potential hackers to understand. Developers uses these to conceal the purpose, logic, or implicit values embedded in it. Code obfuscation may include:

  • encrypting some or all of the code;
  • stripping out potentially revealing metadata;
  • renaming useful class and variable names to meaningless labels;
  • adding unused or meaningless code to an application’s binary.

Possible threats

Code is often obfuscated to protect intellectual property and prevent an attacker from reverse engineering a software program. In iOS, code obfuscation isn’t so widespread because libraries are closed, not public as they are for Android. For this reason, an attacker can hardly get source code from iOS libraries. If a library’s source code is public, code obfuscation can be used.

By making an application much more difficult to reverse engineer, a developer can protect it against:

  • theft of trade secrets (intellectual property);
  • unauthorized access;
  • bypassing licensing or other controls;
  • discovery of vulnerabilities.

Writers of malicious code disguise their code’s true purpose also utilise obfuscation to prevent their malware from being detected by signature-based antimalware tools. Deobfuscation techniques, such as program slicing, can sometimes be used to reverse engineer obfuscated code.

How code obfuscation work

Code obfuscation comprises of different techniques, which can be combined to create a more complex and comprehensive defense against attackers. Some examples of obfuscation are:

Renaming. Renaming alters the names of methods and variables. It makes the decompiled source harder for a human to understand but doesn’t alter program execution. The new names can utilize different schemes: letters (A, B, C), numbers, unprintable characters, or even invisible characters. Name obfuscation is a basic transformation that’s used by most .NET, iOS, Java, and Android obfuscators. For example, there can be X number of A variables in the source code. There can also be other variables like C or B interconnected with each other in the source code. This complicates the logic, making it much harder for hackers to understand when they are deciphering the source code.

Control flow. Synthesized conditional, branching, and iterative constructs produce valid executable logic but yield non-deterministic semantic results when decompiled. This makes decompiled code look like spaghetti logic, which is very difficult for a hacker to comprehend. However, this technique slows down the runtime performance.

Instruction pattern transformation. This technique converts common instructions created by the compiler to other, less obvious constructs. These are perfectly legal machine language instructions that may not map cleanly to high-level languages such as Java or C#. An example is transient variable caching, which leverages the stack-based nature of the Java and .NET runtimes.

Dummy code insertion. Code can be inserted into the executable that doesn’t affect the logic of the program but breaks decompilers or makes reverse engineered code much more difficult to analyze.

Unused code and metadata removal. Removing debugging information, non-essential metadata, and used code from applications makes them smaller and reduces the information available to an attacker. This procedure may slightly improve runtime performance.

Binary linking/merging. This technique combines multiple input executables/libraries into one or more output binaries. Linking can be used to make an application smaller, especially when used with renaming and pruning. It can simplify deployment scenarios, and it may reduce information available to hackers.

Opaque predicate insertion. This works by adding conditional branches that always evaluate to known results — results that cannot easily be determined via static analysis. This is a way of introducing potentially incorrect code that will never actually be executed but is confusing to attackers who are trying to understand the decompiled output.

Anti-tamper. An obfuscator can inject application self-protection into the source code to verify that an application hasn’t been tampered. If tampering is detected, the application can shut itself down, limit its functionality or any other custom action.

Anti-debug. When a hacker is trying to infiltrate or counterfeit an app, steal its data, or alter the behaviour in a software, they’ll usually begin with reverse engineering and entering with a debugger. An obfuscator can layer in application self-protection by injecting code to detect if the production application is executing within a debugger. If a debugger is used, it can corrupt sensitive data, invoke random crashes, or even send a message to a service to provide a warning signal.


Here are some of the more prominent security threats in apps, especially for those that are personalised based on user accounts. It is essential for app developers to take note of these potential threats when it comes to app updates and testing. For those looking to build a mobile app, or looking for a mobile app developer in Singapore, these security points are also crucial to look out for!