Mobile Apps

Cross-Platform vs Native Mobile Apps

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Cross-platform app development frameworks let developers create mobile applications that work on multiple operating systems, such as both Android and iOS. The beauty of this is that developers only have to write the code once and yet can run it on other platforms, reducing time spent.

ross-platform app development frameworks let developers create mobile applications that work on multiple operating systems, such as both Android and iOS. The beauty of this is that developers only have to write the code once and yet can run it on other platforms, reducing time spent.

At the start, cross-platform app frameworks came with many problems, including unstable applications and inferior performance, but they have since gone through an upgrade and are now one of the top choices for mobile app developers in Singapore.

The Difference between Cross-Platform and Native App Development

In this section, we will be going through the differences between cross-platform app frameworks and their native app counterparts.

Native app development focuses on creating a detailed design that is tailored to suit the target platform – Android, iOS, etc. The result is an application that can fully make use of the unique features that each operating system provides. On the flip side, cross-platform frameworks aim to create an inclusive app that can reach out to as many people as possible across all mobile device platforms. The compromise here is the dulled variety of end features due to the need to make sure that they work on all platforms.

Even the obvious benefits stand on the side of native app development, it’s difficult not to realize how much cross-platform frameworks have to offer and benefit businesses that want to develop their own apps to suit a wide audience with varied device usage.

Pros of Cross-Platform Development

Here are the advantages that cross-platform development offers.

Reusability of Code

When one code can be used for more than one platform, it halves the time and effort that developers take to develop an app, in contrast to native app development. This reusability of code is easily the biggest advantage that cross-platform development has to offer.

Lower Cost, Higher Output

With reference to the previous point, the relative cost of cross-platform development is lower because developers only have to write the code once. The output is higher relative to the effort required due to the versatility of code.

Uniform App UI

By using the same code, apps across all platforms tend to have the same UI components, providing consistency in the look and feel. This helps users feel ease and familiarity when using apps across multiple platforms.

Reduce Time to Market

Cross-platform development apps reduces the time taken to market while providing an increased market reach. Also, as the app can be made available on multiple platforms concurrently, app marketing can be done in one shot, instead of having to promote the different native apps separately when they are released.

Cons of Cross-Platform Development

Now for some disadvantages that come as a part of the package.

Limited Feature Support

Sometimes the cross-platform framework that you select may have problems supporting all the features of the different platforms. As a result, this lack of feature support may end up restricting the developers from coming up with a unique and impactful design.

Slow Code Execution

If there are too many cross-compliance codes running at the same time, the code could potentially run very slowly. Since there is only one main base code, translation engines are used for running this code on the various platforms. This could cause the final code to get very huge, hence adversely affecting app performance.

UX Not Optimized

As mentioned earlier, cross-platform apps run on the same base code. As a result, apps cannot really tap on the various unique features that each platform has. This makes achieving the same UX on all the platforms very difficult.


We have only touched on the tip of the cross-development framework iceberg. In order to decide if you want to develop a cross-platform application or a native one, be sure to do more research. After all, you do want to ensure that your application can successfully appeal to your audience.

Mobile Apps

4 Ways Your Business Can Benefit From Having a Mobile App

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Organizations all over the world, offering a strange variety of items, have started relocating from the physical universe of distributing handouts, printing notices, and hanging announcements, to the mobile domain. It’s your turn.

You may think this:

Our business needn’t bother with a mobile app to pitch items to our steadfast clients!

That may be the case now, but you need to get ready for the future and begin seeing the enormous advantages of a mobile application before it’s too late. (Check out this list of top mobile app development agencies in Singapore!)

Still unconvinced? Here are 4 different ways (to say the least) that your business will receive the rewards of making a mobile app for your clients.

1. Give More Value to Your Customers

Business is about response. You offer an item, the market indicates interest by buying it.

Perhaps you’ve plunked down with your workers and endeavored to nail down the most ideal approach to induce a greater amount of this wallet-opening commitment from your clients. You need to build their commitment to your business to advance deals, obviously. However, you also need to make your product so irreplaceable to your clients that they can’t go anyplace else.

One approach to do this is include a loyalty  program inside your app. It would work this way:

The more clients purchase your product, the more points they gather, which can be utilized for incredible perks on the items they definitely realize they need.

Starbucks utilizes this strategy by offering rewards only to app supporters, which propels clients to purchase more coffee from them. Additionally, they’re much progressively on top of things by enabling their clients to pay from the app, accelerating the entire exchange process.

If you already have a program like this set up – fantastic. You can introduce it into your mobile app, digitizing the whole procedure, making information on their buys accessible to you in a split second. If you don’t have one, jump on the bandwagon, quick.

2. Fabricate a Stronger Brand

A standout amongst the things a mobile app offers to purchasers is consciousness of and correspondence with your brand. Through that standard communication with your objective market, you’re encouraging trust.

The more your customers have faith in you, the higher the chances of them paying attention to your new products. With an app, you can show your clients exactly why they should confide in you.

Similarly, like how giving out keychains and packs of tissue paper with your company logo on it has served your customers while acting as advertisement, mobile apps reinforce your image and teach your clients.

3. Connect Better with Customers

Customer service has long moved from face to face communication between sales associates and customers.

Since 2.6 billion individuals currently have powerful mobile devices near them at all times, it’s only natural that customer outreach has evolved accordingly.

Right off the bat, your app isn’t person, subject to state of mood swings and poor performance.

Also, through a strong mobile performance, you’ll realize you’re exhibiting to the client an interface equipped explicitly to give them the best experience of considering and choosing whether they want to purchase your item.

Truth be told, most advertisers see apps as a way to improve customer service. Imagine this: If someone finds out about your app in the middle of the night, they only need to reach out for their mobile devices and download your app. Later on, if they spontaneously decide to purchase your product, they can do so immediately without the hassle of waiting for human working hours.

In this way, if superior customer service is one of your top priorities (like it ought to be), mobile apps are the solution.

4. Raise Profits

When customers are satisfied with your product, you’ll naturally start to see an increase in sales. When customers become increasingly interested and satisfied, demand for your product will grow and in return, your profits will start to rocket.

Here’s where your mobile app comes in. However, the key is to keep the costs of developing it low.

Of course, you should have a responsive website that can accommodate any mobile device in the market now. However, is that really enough? With a mobile app to complement your site, you’ll not only boost sales, you’ll also find that you’re helping to improve customer experience.

Without a doubt, you ought to have a site with a mindful structure that can adjust to any of the different mobile devices there are currently. This takes out the need of having a disappointing, auxiliary “mobile” site to oversee. In any case, on the off chance that you dispatch a mobile app notwithstanding your responsive site, you’ll help deals while upgrading the client experience.

As indicated by, 35.4% of Black Friday deals a year ago were done on mobile devices. That is up from the 16% they were only a couple of years prior, as indicated by 2012 IBM Holiday Benchmark Reports.

Different Benefits of a Mobile App

If you’re still not convinced that you need a mobile app, here are more reasons for you to consider.

  • Educate clients regarding new items and offers
  • Emerge from the challenge
  • Connect with more youthful socioeconomics
  • Match up clients’ email and online networking accounts

If structured correctly, you can get a huge amount of information on precisely how individuals use your app. These range from the normal time a client spends taking a gander at your app, to the measure of cash you make from each purchase.

Another point to consider is location data. Apps are currently, like never before, furnishing their makers with users’ location data. If you somehow manage to apply this to your business, you can find out when and where individuals are buying your items regularly, or which parts of the world are most interested in your business.

When you at long last choose to build up your app, it might just begin as an entryway to similar alternatives you’ve made accessible on your organization site. Be that as it may, it has potential to advance into a lot more. In the long run, you may even depend on your app to help you by showing you what business directions you can take.


90% of organizations intend to increase investment in mobile apps in 2019. If you don’t, you’ll be falling behind. Remember to keep releasing app updates after it dispatches to keep your customers hooked.

Simply ensure you advance your app after it dispatches.