Mobile Apps

Android versus iOS: What Platform to Choose for Your Mobile App

Photo by Balázs Kétyi on Unsplash

Android versus iOS: the never-ending fight. For the business, nonetheless, the inquiry is which platform should they focus on using first to build up their application. This is often a hard decision for most organisations.

iOS and Android both have their own benefits. However, to make the correct decision you need to consider which one is the better choice for your needs. The primary considerations that you can use are: 

•          Audience 

•          Development cost 

•          Revenue model 

•          Target market 

•          Compatibility

•          Ease of utilization 

Market Share

The market share of Android is twice the size of iOS. If you wish to target a larger market share, Android will be a better choice due to their extensive market. To tap into the tastes and preferences of your target group, consider their demographic and geographic characteristics. This is important to help you formulate your mobile application strategy. Android covers an extensive worldwide audience, however in the event that your target group is from North America or Western Europe, Apple is the one for you. 

Demographics of Target Audience

Taking our analysis one step further, there are stark differences in the demographics of the platform audiences. The vast majority of the Android clients, for instance, work in specialised positions. Then again, iPhone clients tend to be wealthier. They are also younger than Android clients, mainly consisting of 18 to 24-year-olds. 

Majority of the men use Android while majority of the ladies uses iOS. Apple clients are more engaged with their mobile devices and are more willing to spend on applications. 

Android versus iOS Mobile Development

The limited number of devices makes iOS development as compared with Android. As there are many different kinds of devices for Android OS, it is more difficult to develop a mobile application using Android OS due to the different development needs. When creating an application for Android users, an application must be compatible with all the different parts of the phone, ranging from various screen sizes to different hardware components. You also need to have more than one OS form as indicated by what the market requires. 

Android versus iOS Mobile Development Time and Cost 

The development of Android applications are more time consuming as it supports a large variety of devices. To create an application with the same features in iOS, it takes 40% less effort for the developers to develop such an application. Developing an Android application is likely to be more expensive due to the costs of catering the application to fit different screen sizes and hardware components. 

However, Apple has strict standards as well as quality checks and a review process by testing your application for any potential bugs. It takes more time for an application to be approved, and there’s a possibility it might even be rejected if it does not fit their guidelines, which can result in higher application development costs over time. 

Android versus iOS: Which is the Right Platform for Your First App 

The best choice of a platform to develop your mobile application relies on where your target group resides in, demographics of your target group, and what features they hope to see. Also, costs and time considerations need to be factored in too. 

Having differentiated the target groups and bringing your attention to the advantages on both Android and iOS, we trust that you will be able to make the correct decision before building your first application. Being the biggest two platforms out there, the two of them have a ton to bring to the table. So as opposed to succumbing to the Android versus iOS mentality, you simply need to sort out which suits your needs best.

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