User acquisition is commonly used as a core metric in determining mobile app success. However, in the absence of active users, high download rates amount to nothing. Businesses are spending tremendous amounts of cash in securing users. However, the journey only begins here. After acquiring users, the value lies in user engagement and retention. This article will guide you through some methods that the best mobile app company in Singapore use to tackle these issues.
Mobile app engagement and retention are two measures that give key insights into the success of mobile apps. Low app engagement and retention are a formula for failure, while high engagement and retention are associated with success.
Engagement – Depicts how active users are on the app. While this is to some degree a subjective measure, engaged users can be seen as those who clock in 10+ sessions every month.
Retention – Also a fairly abstract term, the industry benchmark is the level of an app’s clients who come back to the app within three months of their first session.
Note: Each business will have an individual definition of engagement and retention, contingent upon the nature of the app.
The average of these two then determine an app’s “stickiness” – how engaged and loyal users are for a specific app. For businesses that are concerned fundamentally with user conversions and monetization, the most essential target is to keep clients engaged and guarantee consistent use.
Increasing Engagement and Retention Rates for Your App
There are a couple of steps you can take that will enable you to build up your app for higher engagement and retention rates before you even release your app. You ought to consider your app engagement and retention strategy some time before you release your app.
Build a High-Quality App With Proper Functionality
The first and seemingly the most critical step in to construct a quality mobile app. It is highly unlikely that an app will be without minor bugs upon release. It is critical to test your app effectively before deployment and guarantee there are no noteworthy issues. A stringent quality assurance process will enable your team to deliver a superior app into the market. In the event that your app lacks in functionality, your users will give up on the app.
Each time your app crashes, hangs or has long loading times, all your other mobile app measurements will be affected. Thus, it is critical to follow both front-end and back-end functionality to get a clear comprehension of how well your app is performing. Ensure you are joining forces with experienced mobile app developers that have the ability in building excellent apps.
Display The Benefit in Your App Store Listing
The app store listing is normally utilized as a platform for app downloads; in any case, it can assume a critical job in drawing in your clients before they download.
You have to work to perfection at offering your app to clients in the app stores. The more effective you are at doing this, the more certain they are to stay connected with and come back to use your app every now and again. To do this, you have to demonstrate how your app is tacking problems that users encounter all the time. Just displaying the app highlights won’t get you exceptionally far. Users are searching for the advantage the app gives. At this stage, users are choosing whether or not your app is worth downloading.
5 Methods For Increasing App Engagement and User Retention
1. Simple Onboarding
A seamless onboarding process can fundamentally help to reduce the chances that users abandon the app. The more troublesome it is to start utilizing an app – such as an excessive number of data fields, complex features/functionalities etc – the more likely clients are to abandon it.
The following steps can help you in building an instinctive, frictionless app onboarding process.
- Make logins and account creation simple (reduce the number of steps for registration, offer numerous login options etc).
- Try not to overwhelm clients with data. Rather, offer in-app tutorials as the client gets to those features
- Incorporate gifs or videos to better guide users on the use of the app
2. Use Push Notifications (The Right Way)
Push notifications have been seen to expand user retention, with measurements ranging from a 56% to a 180% enhancement. Users who have opted-in for push notifications show 88% higher app commitment than the individuals who haven’t.
Push notification serves specific and basic functionalities. For one, it reminds clients that they have downloaded your app. Executed properly, it can likewise help support use through focusing on messages dependent on behavioural data. For apps that serve more specific purposes and are probably not going to drive everyday use, it can help draw in clients by giving them a convincing motivation to return (e.g. a markdown in prices of goods/services).
3. Incorporate Elements of Mobile Personalization
Mobile personalization is apparently a standout amongst the criteria of a successful mobile app. Personalization gives an increasingly exceptional, important experience to the client. The more aligned the experience is with a client’s needs and inclinations, the more likely they are to keep on utilizing the app.
Apps should refrain from conveying uniform experiences. Whenever possible, customize the user experience by utilizing real data to show content relevant to users. Personalized content convey genuine value to the client.
Displaying the user’s name on screens is a simple method to customize. Clients are requesting more noteworthy personalization, so it is vital that you meet their requests by tailoring their interactions to their inclinations, location, and behaviours.
However, you have to proceed cautiously; on the off chance that you execute push notifications inappropriately and send users irrelevant notices that users deem irritating, there may be negative effect.
4. Offer and Incentivization Program
To drive engagement and retention you have to give your users motivation to utilize your app. App-only prizes, coupons, unique promotions, and different offers will help drive changes and build commitment.
Clearly, the manners in which you can boost clients will rely upon the idea of the app. For instance, apps that utilize in-app purchase as a monetization model will profit from time-sensitive discounts, and freemium apps can give prizes based on usage.
5. Energize Two-Way Communication
Approaching your clients for feedback will demonstrate that their opinions are valued in driving the app toward the path they need it to go. The additional advantage of opening these lines of communication with your clients is that they won’t be as prone to post a negative feedback on the app stores if they can disclose to you first. Tending to such inquiries or concerns will help your brand in building consistency, encourage positive feedback, and build long-term commitment.